The History

Safecote Ltd has been involved in the Winter Maintenance business for some years in the UK, born of affiliations with the US market, and the ability to observe at first hand what has happened in North America in the rapid evolution and adoption of what are known as ''Agricultural By-Products'' [ABP's] .

The leading executives within Safecote have been involved in the history and evolution of these products from the very early days of the 1990's in the US, and as the products became accepted and proven in the severe winters of North America, where about 15 million tonnes of salt are used annually, it was decided to introduce the product concept to the wider European markets.

It was and is recognized that a simple transfer of US technology and operating principles could not be implanted into a unique UK or other European markets without going through a process of evaluation and verification under local auspices, to establish a proper basis with independent verification.

Therefore in 1999 Safecote entered into a relationship with TRL Ltd, a company with strong credibility within the UK and throughout Europe, for such an assessment to take place. This was a lengthy process, demanding a high level of management and financial resources, but the most effective and professional route to market. This philosophy has been continued and extended with other technical organizations to involve scientific analysis, quality control, and product optimization, to give customers the confidence that they are dealing from a credible basis from which to make appropriate and meaningful decisions.

The Safecote product is not meant to replace rock or marine salt application, but to work in conjunction with salt and mitigate against the negative effects of chloride salts in both environmental and asset maintenance terms, using the existing supply infrastructure.

Relationships with salt producers are strong, and joint supply agreements are in place. The supply chain is established and is underpinned by a very strong technical and Quality Control ability and philosophy.

Safecote has established a principle of synergy and cooperation with all aspects of the Winter Maintenance industry, a proper technical foundation, and transparency in all its dealings with professionals at all levels. This philosophy is the cornerstone of our business, and will continue to be so. Supported by customer care and understanding and a continued innovative approach to the unique and evolving concerns of a market that is in continuous change as demands from the public, the environment, and government will be part of our philosophy.

Safecote - innovation through understanding